The double opt-in procedure is legally binding in Germany. In order for users to subscribe to a newsletter, they must first confirm their registration. You can use the Workflow Builder to create an automated process. This means that a confirmation email is sent directly after the sign-up.
Building a Customer Journey for the DOI process
Set Up Workflow
Go to Automations via the left sidebar and click on the previously created email list that collects the user's input to get to the Workflow Builder.
Click on + Create and select the trigger in the modal: (if) User gets added to the email list.
Add an action by clicking on Add Service in the created field and select Send Email.
The settings menu will open up on the right side. Click on sending them an email and select your confirmation email here. You can also type in the subject line, the pre header and sender details.
Create a new field by clicking on Add Action and User clicks on Link.
Select Subscribe as the service.
Link both fields together.
A link must now be generated for the user to confirm their registration. You will also receive the link in the Workflow Builder, copy it and paste it into the confirmation email.
Generate Confirmation Link
Click on the field On Clicked link.
Under "Link Redirect URL", enter the entire URL of the landing page to which the user will be redirected after confirmation (see step 4).
Click Save.
A generated link now appears under "Link URL". This is the link that users use to confirm their registration. Please copy it.
Now paste this link into the button of the confirmation email.
💡 This customer journey shows: As soon as a new user is added to the email list (when an item is created), a confirmation email is sent. At this point, the user is added to the list but still has the status "Unsubscribed". If he now clicks on the link generated in the e-mail, his status changes to "Subscribed".
🔎 You can learn how to map the entire DOI process (creation of the registration form and confirmation email, landing pages and email list) in JUNE here.