These changes to the requirements for senders to Gmail and Yahoo accounts are being introduced to ensure that emails meet the highest quality standards. Especially for senders who send at least 5,000 messages per day to Gmail and Yahoo accounts, additional requirements are mandatory.
To help you prepare for these changes in the best possible way, we have prepared a how-to below.
Some of the new requirements are already met by JUNE (see below).
The following points are the relevant requirements that you need to check yourself and possibly make changes to:
Authentication is mandatory: DMARC, SPF and DKIM settings.
Sustainable spam rates below 0.3% are a must.
How to check in JUNE whether you need to make changes:
Go to “Administration” in the left sidebar
Click on “Mail domains” in the top bar
Check whether the status of DKIM, DMARC and MAIL FROM are set to green.
If all lights are green, you do not need to do anything else.
If this is not the case, click on “Details” and make the necessary DNS adjustments.
For more information, take a look at our detailed and informative blog post.
For the following requirements introduced by Gmail and Yahoo, no additional measures are required from your side:
UNE ensures that sending domains or IP addresses have valid forward and reverse DNS entries (PTR entries).
E-mails are already formatted by JUNE in accordance with the Internet Message Format standard (RFC 5322).
JUNE already offers one-click unsubscription in accordance with the List-Unsubscribe header (RFC 8058). Follow this article to find out more.