Where Do I Find the Settings?
Go to the Email Editor and click Settings in the left sidebar:
What Can I Set Here?
Name & Description
Subject
Pre-Header
Google Analytics
Custom Tracking
HTML Tracking
Change Name & Description of an Email
The name and description of an email are for internal purposes only.
To change the name of your email or template, open the desired template.
Go to the Settings in the left sidebar.
Unfold Document.
Under Title you can give a new name.
At the same time, use the Description field to describe the project as much as you want.
Set Subject Line of an Email (Browser Tab)
The subject is a title that will be displayed to recipients in the browser tab in the web view.
To set the subject for the browser tab, open the desired template.
Go to the Settings in the left sidebar.
Unfold Document.
Under Subject you can choose a subject.
Define the Pre-Header of an Email
The pre-header is the text below the subject line that subscribers can read without having to open the email. Therefore, it is enormously important to add an exciting text. We recommend a text length of about 100 characters.
Click on the desired email template to enter the editor.
Go to the Settings in the left sidebar.
Unfold Document.
Under Pre-Header you can add your text.
Embed Google Analytics
In the Google Analytics section, you can automatically attach UTM parameters to all links in your email, so you don't have to do it in each link individually.
Click on the desired email template to enter the editor.
Go to the Settings in the left sidebar.
Click Tracking at the top.
Unfold Google Analytics.
Activate Google Analytics tracking via the switch button.
Under “Campaign source” enter the origin of the campaign (e.g. “newsletter”).
Enter the campaign medium under “Campaign medium”.
💡 If nothing else is defined in your UTM planning, “email” should be entered here.
Enter the name of the campaign under “Campaign name” (e.g. “ssv-03-04”).
Optional: Enter a unique name for the campaign under “Campaign Content”. This is useful when sending A/B tests, for example, or similar campaigns for the same action in general. This allows you to see in detail which campaign performs better.
Click Save to apply your changes. The UTM parameters are now automatically set in all links when they are sent.
Custom Tracking
In Custom Tracking, you can define additional URL parameters if you use a tool other than Google Analytics to measure the performance of your campaigns.
Click on the desired email template to enter the editor.
Go to the Settings in the left sidebar.
Click on Tracking at the top.
Unfold Custom Tracking.
Under “Key” enter the technical name of your tracking parameter.
Under “Value” enter the name for the current campaign.
Click Create to save the parameter.
Repeat the process until all your custom parameters are added.
Click Save to apply your changes.
HTML Tracking
In HTML Tracking, you can add external tracking pixels if you use external tools to measure the open rate of the campaign.
Click on the desired email template to enter the editor.
Go to the Settings in the left sidebar.
Click Tracking at the top.
Unfold HTML.
Under “HTML head metadata” enter your additional tags.
Under “Additional HTML body content” enter additional content like tracking pixels.
Click Save to apply your changes.
In the “HTML Head Metadata” section, you can inject your own tags into the <head> of the email.
In the “Additional HTML Body Content” section, you can add additional content to the bottom of the email.
💡 Tip 1: Make sure to keep your tracking parameters as short as possible, because depending on the number of links in the campaign, they can quickly increase the technical size of your email and cause Google to prune it.
💡 Tip 2: Also make sure not to use special characters, or spaces. Special characters must be reformatted in the URL and thus consume even more space in the email.