With the help of the campaign analysis, you receive all relevant data on the performance of your campaign in real time. The campaign analysis is made available to you immediately after the newsletter mailing is completed.
Navigate to the Campaign module in the left sidebar.
💡 In the list overview, you already get an overview of the statistics:
Click on an already sent campaign that you want to analyze.
Here you will get a clear overview of the performance of your newsletter.
In the top bar, you can see the most important information about the campaign:
Time of sending
Number of recipients
Name of the email list
Segmentations used (optional)
Selection of tracking data
Heat map and preview of the sent campaign
💡 A heat map shows you where the most users clicked. Red here means “most clicked”
The individual widgets follow below:
Timeline: The most important widgets are visualized in a line chart
Clicks: Number of all clicks
Unique clicks: number of all subscribers who clicked on a link
Opens: Number of all opens
Unique opens: Number of all subscribers who opened the newsletter
Bounces: number of all soft and hard bounces
Unsubscribes: Number of unsubscribes to the newsletter
Spam: Number of all manual spam marks or how often the newsletter is placed in users' spam folders
Operating System: pie chart showing the operating systems used by the users
Devices: Pie chart showing the devices used by subscribers.
Applications: pie chart showing the e-mail clients used by the users
Clicked Links: Here you can see which specific links were clicked on how often
Locations: Overview of the locations of your subscribers
Download of your Reports:
Click on the three dots at the top right to view the download options and download your report as an Excel file.